Month: May 2021
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6 impactful ways to share your video online
1. Use your social media channels Share your video on social media. This is a great way to let people know what your organisation is doing and how it is helping the community. Tweak captions per platform because, as well as word count restrictions, each might have different audiences. For example, your Twitter followers might…
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7 reasons journalists don’t respond to your press release
1. Your motivation was wrong You wanted free promotion or advertising. You didn’t care about news. You just wanted a journalist to promote your project, service, product or event, otherwise known as a “puff piece”. Send one too many of those and you’ll end up on the “Spam” list! Next time, find a real story…
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10 steps to get you filming stories with your mobile
1. Rethink your views about video Stop visualising making a flashy video. You’ve been busy serving your community, not working as a videographer. No-one, not even you, should expect you to create a top quality video. That fear will stop you from giving it a go and prevent you from telling your stories. So grab…
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7 easy and effective ways to promote your community event
1. Don’t waste time writing a press release You’re running a community event and you want to promote it. You send a press release and sit back waiting for your event to hit the news. Guess how many of their 1000s of viewers, listeners and readers will hear about your event? None. Zero. Why? Because…
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3 words to never use in your press release
1. Amazing Being passionate about your project or service is great but, just because you say it’s “amazing” doesn’t mean it is. Using that word is lazy. Plus what’s “amazing” to you, may not be “amazing” to a journalist, or their audience. Instead, explain what it is you do that makes it “amazing.” Show it,…