3 words to never use in your press release

1. Amazing Being passionate about your project or service is great but, just because you say it’s “amazing” doesn’t mean it is. Using that word is lazy. Plus what’s “amazing” to you, may not be “amazing” to a journalist, or their audience. Instead, explain what it is you do that makes it “amazing.” Show it, … Continue reading 3 words to never use in your press release