Using your smartphone to record a news story

By Bill Shepherd Why, and in which situations, do you think it is better to film with a smartphone instead of a traditional camera? There is an old saying, the best camera is the one you always have with you. Journalists carry their smartphone all the time, which allows them to do three things: record … Continue reading Using your smartphone to record a news story

7 reasons journalists don’t respond to your press release

1. Your motivation was wrong You wanted free promotion or advertising. You didn’t care about news. You just wanted a journalist to promote your project, service, product or event, otherwise known as a “puff piece”. Send one too many of those and you’ll end up on the “Spam” list! Next time, find a real story … Continue reading 7 reasons journalists don’t respond to your press release

10 steps to get you filming stories with your mobile

1. Rethink your views about video Stop visualising making a flashy video. You've been busy serving your community, not working as a videographer. No-one, not even you, should expect you to create a top quality video. That fear will stop you from giving it a go and prevent you from telling your stories. So grab … Continue reading 10 steps to get you filming stories with your mobile

5 steps to simplify making a social impact video

1. Know the value of video Video is a great way to showcase your social impact. Use it to capture how your organisation is addressing a social need, and how it is helping the community. Video can also let people know about the support available on their doorstep, and gain supporters for your project or … Continue reading 5 steps to simplify making a social impact video

Diversity Calendar

Southampton City Council’s Tenant Engagement team has put together a Diversity Calendar. It’s packed with key dates, such as national and international awareness days, UN commemorative days, and fun days. It’s a great tool if you’re looking for dates to “hook” your story onto and to help with story and content scheduling. Download the Diversity … Continue reading Diversity Calendar